Food Packaging, Some Fast Moving Trends
- By Eliza Smuel
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- 29 Dec, 2017
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Introduction:
We live in a world that is becoming more and more strange and weird because that is what we like. Uniqueness that is weird in nature may prove to be a hit when compared to a logical idea that has got nothing unique or new about it.
Entrepreneurs together with marketing specialists are keen to come up with ideas that can turn their small products and services into big brands.
Personalization:
We now like personalized ideas in each and every product and service that we use in our daily lives. Let’s take the example of Coke (talking from a packaging perspective by the way), the recent campaign launched by Coke “Share a Coke” says it all.
With this massive and successful campaign, trends were brought to the forefront of the worldwide mainstream. Not to forget another successful campaign that HP ran for Father’s Day.
You can give full marks to smart and professional food packaging companies in Dubai that are on their toes all the time so as to ensure that they are on top of all these dynamic and changing trends.
Labels those are clean and clear:
Consumers today won't buy a product that is cluttered with information of all sorts. Clean labelling with clear information printed on packs helps them to read, understand and trust a brand. Coming up and coping with such demands may not be easy, especially when one is not backed by industry-smart printers.
Improved nutrition awareness levels have enabled consumers to read the labelling before they make up their minds and go for such products. In the UAE, one as a manufacturer would need to ensure that he/she is backed by state of the art and trendy printing services Dubai based solution providers. They can change the course of the game and turn the odds in one’s favour.
Appealing touch:
In a battle to take over each other and run away with a major proportion of the market slice, producers have already started to integrate sensory elements into their packaging. The idea is to offer a feeling that is in line with the orbitofrontal cortex of the customers.
This improves the willingness levels when it comes to buying a particular product, even at a slightly higher price. Elements that are kept intact are freshness, quality, and luxury, etc.
Packaging mobilization:
How can we rule out mobiles, they are impossible in the modern world, aren’t they? Demands for mobile-engaged packaging are going upwards all the time. With more and more people becoming smartphone savvy, brands focused on business and growth are discovering new ways of integrating Bluetooth LE as well as near-field communication (NFC).
We are living in a world where marketing holds greater importance for any business. This is because the competition has grown to another level and people have a lot of choices. At that point, you want people just to select your products for their needs.
Give the desire and aim of attracting more customers; it becomes even more critical to game up your marketing effort. Reach out to the people with the techniques which are more like today-age like through social media, and online advertising and even the packaging of your food product.
The advertising industry is coming up with new ways to reach out to the people but the thing which has been constant in their set up it is the printing press. Printing materials are the handy way to reach out to the customers whether it is brochures, leaflets, roll-up banners or any other way.
Printing is going to be the representation of the company and also gives a brand introduction and experience to the customers. If you are up for a product launch or revitalize the packaging of your products while being in UAE, then take on the services of the printing press in Dubai as they have the high-end reputation for efficient services and professional conducts.
Still not convinced with the importance of printing press in the marketing approach then read on this article to know more.
We are living in a world where marketing holds greater importance for any business. This is because the competition has grown to another level and people have a lot of choices. At that point, you want people just to select your products for their needs.
Give the desire and aim of attracting more customers; it becomes even more critical to game up your marketing effort. Reach out to the people with the techniques which are more like today-age like through social media, and online advertising and even the packaging of your food product.
The advertising industry is coming up with new ways to reach out to the people but the thing which has been constant in their set up it is the printing press. Printing materials are the handy way to reach out to the customers whether it is brochures, leaflets, roll-up banners or any other way.
Printing is going to be the representation of the company and also gives a brand introduction and experience to the customers. If you are up for a product launch or revitalize the packaging of your products while being in UAE, then take on the services of the printing press in Dubai as they have the high-end reputation for efficient services and professional conducts.
Still not convinced with the importance of printing press in the marketing approach then read on this article to know more.
