3 Trends For The Print Industry In 2018
- By Eliza Smuel
- •
- 19 Jan, 2018
- •
New trends
Here are the 3 trends expected to dominate the Dubai printing industry in 2018!
The return of Inkjet
The meteoric rise of laser printers over the last decade has seen inkjet’s market share drop down to only 8% (in 2017), but experts are predicting the technology to make a big return in the coming months.
Laser printing became so popular because it offered users incredible amounts of convenience that inkjet printers just could not match up to, such as increased speeds of printing and larger cartridges.
However, in the last few years, the introduction of technologies like the Epson EcoTank cartridge is changing the way people view traditional inkjet printing.
The EcoTank has an impressive 55-gallon ink canister which lasts the equivalent of two years of use, can be refilled, and most importantly, doesn’t need to be replaced!
This gives consumers the opportunity for huge cost savings in the long term, and it provides far better quality of prints than any laser-based device in the market.
Smart printing presses
VR and AR are slowly taking over in every major industry of the world, and commercial printing is no exception.
In the first few weeks of 2018, we’ve witnessed the rise of a smart printing press in Dubai which combines these technologies with traditional methods of printing to provide clients with an overview of how their new flyers, brochures, business cards, and advertising media will look in real-life situations.
MPS (Managed Print Services) providers have also started to branch out into other fields, providing added functionalities like cybersecurity in addition to their printing services.
The increased value provided by these commercial businesses is excellent news for consumers who want a one-size-fits-all solution for all their office’s IT needs.
Growing concerns over document security
Document security has been a growing concern in the print industry for a number of years now, and only in the past few years have companies finally started to implement security solutions that help businesses secure their confidential data.
In the past, these solutions were primarily based on the username-password system, in which a user could not retrieve a document from their device unless they had the required login credentials.
Now, smarter tools are being introduced, which aim to solve the problem of sensitive data being leaked by individuals within a corporation.
Some of the concepts being tried out are fingerprint sensors, facial recognition, and voice activation.
Many of the major printing press in Dubai are also teaming up with security vendors to introduce new software, which secures commercially trademarked designs against the threat of cyber-attacks.
We are living in a world where marketing holds greater importance for any business. This is because the competition has grown to another level and people have a lot of choices. At that point, you want people just to select your products for their needs.
Give the desire and aim of attracting more customers; it becomes even more critical to game up your marketing effort. Reach out to the people with the techniques which are more like today-age like through social media, and online advertising and even the packaging of your food product.
The advertising industry is coming up with new ways to reach out to the people but the thing which has been constant in their set up it is the printing press. Printing materials are the handy way to reach out to the customers whether it is brochures, leaflets, roll-up banners or any other way.
Printing is going to be the representation of the company and also gives a brand introduction and experience to the customers. If you are up for a product launch or revitalize the packaging of your products while being in UAE, then take on the services of the printing press in Dubai as they have the high-end reputation for efficient services and professional conducts.
Still not convinced with the importance of printing press in the marketing approach then read on this article to know more.
We are living in a world where marketing holds greater importance for any business. This is because the competition has grown to another level and people have a lot of choices. At that point, you want people just to select your products for their needs.
Give the desire and aim of attracting more customers; it becomes even more critical to game up your marketing effort. Reach out to the people with the techniques which are more like today-age like through social media, and online advertising and even the packaging of your food product.
The advertising industry is coming up with new ways to reach out to the people but the thing which has been constant in their set up it is the printing press. Printing materials are the handy way to reach out to the customers whether it is brochures, leaflets, roll-up banners or any other way.
Printing is going to be the representation of the company and also gives a brand introduction and experience to the customers. If you are up for a product launch or revitalize the packaging of your products while being in UAE, then take on the services of the printing press in Dubai as they have the high-end reputation for efficient services and professional conducts.
Still not convinced with the importance of printing press in the marketing approach then read on this article to know more.
